eCom Business tutorials and tips.
This article was provided by Practical eCom.
Here’s a batch of new ecommerce books for your fall reading list. There are titles on branding, social media marketing, personalized customer experience, entrepreneurship, and the post-pandemic workplace.
I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
In “Twelve and a Half,” marketing guru and serial entrepreneur Gary Vaynerchuk explores the 12 essential emotional skills that are integral to business and life. Emotional “soft” skills will accelerate business success and are a requirement for happiness. Develop these traits in yourself, through practical real-world exercises. Learn to spot and strengthen the weak areas of your emotional intelligence. Kindle $14.99; Hardcover $20.99.
“Everyone Is an ‘Influencer’” helps identify your brand’s inspirational aspects and hone your authentic story. Learn to find the people who think like you, value what you value, and are ready to join in the celebration of the story of your brand. Access practical strategies to create and strengthen lifelong relationships with your team and customers. Hardcover $26.95.
UnReceptive: A Better Way to Sell, Lead, and Influenceby Tom Stanfill
“UnReceptive” puts forward the notion that the receptibility of the audience is far more important than the message. Learn to convert even the most disinterested prospects into customers. Eliminate resistance and make selling easy and enjoyable. Overcome receptivity barriers, and adopt the operating system used by the most persuasive and influential people. Kindle $14.99; Hardcover $24.99.
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketingby Jamie Turner and Chuck Moxley
“An Audience of One” examines the new strategy of one-on-one marketing to generate meaningful conversations with prospects. Explore personalized marketing correctly, addressing consumer concerns on privacy to ensure your brand’s success. Kindle $21.49; Hardcover $28.00.
Omni-Personal Luxury: How to Transform your Luxury Business for the Digital Ageby Rebecca Schmitt, Arnaud Rossi, and Albert Bensoussan
“Omni-Personal Luxury” is a deep-dive into personalized marketing in the digital age for luxury brands, to create relevant and individual experiences at scale. This book outlines steps to achieve omni-personal marketing of luxury goods along the different channels and touchpoints within the customer journey. Hardcover $49.99.
“Renegade Marketing” outlines a 12-step formula to simplify B2B marketing and build an unbeatable brand. Learn to identify your brand’s purpose (in eight words or fewer), build your team and its identity, assemble marketing plans that engage and attract, and drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation. Paperback $19.95.
“Amp It Up,” examines what it takes to transform an organization for maximum growth and scale. Most leaders have significant room to improve their organization’s performance without making expensive changes to their talent, structure, or fundamental business model. “Amp It Up” provides the principles to guide that change and the tactical advice for organizing a company around them. Hardcover $24.99.
The Future of Work: The Insights You Need from Harvard Business Reviewby Harvard Business Review, Deborah Grayson Riegel, Brian Kropp, Ranjay Gulati, and Joseph B. Fuller
“The Future of Work,” from the Harvard Business Review, is a guide for the modern workplace amidst the turbulence of the global pandemic, worldwide social justice movements, and accelerated digital transformation. Explore today’s most essential thinking about creating a work-from-anywhere organization, harnessing artificial intelligence, creating an inclusive culture, and building a purpose-driven organization. Kindle $11.99; Hardcover $46.00.
“The Post-Pandemic Business Playbook” provides guidance for how businesses should adapt to the world’s new reality. Get a better understanding of why customer behavior has changed, and use the book’s insights to succeed in the post-pandemic future. Hardcover $84.99.
The Minimalist Entrepreneur: How Great Founders Do More with Lessby Sahil Lavingia
“The Minimalist Entrepreneur” is a guide to build a great company, rather than a big company. Start from anywhere, and build any kind of software-enabled business. Learn to resist investments that set you up to fail, run a tight ship amid the rise of the gig economy and remote work, develop and release products without failing fast or often, and get to profitability and stay there. Kindle $15.99; Hardcover $24.99.
“Business Trends in Practice” is an exploration of the transformational forces disrupting business and government organizations. Learn the real-world impact of developing industry and commerce through illuminating case studies, including Tesla, Ocado, Netflix, Microsoft, Google, Alibaba, Rolls Royce, Mercedes Benz, and Apple. This book extracts practical insights and takeaways from larger social and technological trends affecting our world. Hardcover $39.95.
“Chief Inspiration Officer” is a guide filled with stories, strategies, and techniques to achieve your leadership vision. Discover how to inspire yourself to inspire others. Guide your team to its full potential. Learn to communicate with confidence and ease, and create a microculture that thrives no matter the challenges. Hardcover $24.95.
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